Tuesday, August 17, 2004

Hasselblad Going Digital

Hasselblad Going Digital



via Gizmodo
339_84.jpg imageClassic Swedish camera manufacturer Hasselblad has announced the purchase of a company Imacon - normally not news for us, but it signifies a move for the camera company towards digital, who apparently was caught somewhat off guard by the extremely fast migration of users from film to digital cameras.


This is very exciting. My personal preference is to have a controlled evolution of existing great film camera-making companies into great digital camera-making companies. A nightmare scenario, IMO, would have places like Hasselblad go out of business, a century of camera craftsmanship gone. It is nice to see that they are trying to play it smart and adjust before it is too late and their only options are to close or to sell their IP and then close.

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